I’ve been following @OscarPRGirl for awhile and living the life of Oscar de la Renta vicariously through its Instagram and Blog. I’m sure many of you (years back) were wondering ‘Who’s the woman behind @OscarPRGirl?’ Well, it has been answered that the woman herself is Erika Bearman, the SVP of Global Communications, for Oscar de la Renta. She started out doing social media for Oscar using Twitter and as a result of her ability to connect with the audience, @OscarPRGirl has become one of the most influential fashion social media accounts. At first, her identity was unknown, because she focused on talking about the brand Oscar de la Renta itself.
Because of the rapid growth of @OscarPRGirl Twitter followers, Erika decided to reveal herself and give more personalities on all social media platforms (Twitter, Instagram, Pinterest, Blog), we now can see her photos all over @OscarPRGirl social media platforms including her blog http://oscarprgirl.tumblr.com/ and she has become one of style icons.
I love the fact that high-fashion luxury brand like Oscar de la Renta really tries to engage with their customers. It is very refreshing to see personalities behind the brand on social media. The OscarPRGirl blog is one of the social platforms that I find very fresh and informative. The image based blog, consists of photos of celebrities who wear Oscar, red carpet moments, backstage situation during fashion week, behind the scenes of photo shoots, fashion show videos, Oscar dresses and accessories, inspirational quotes, and other Oscar de la Renta’s related posts. The blog really gives you the picture of what it’s like inside one of the most prestigious fashion houses.
The blog is a smart way to connect with their technology savvy consumers. Not to mention the Call To Action links to other Oscar de la Renta social media platforms such as Twitter, Pinterest, Instagram, Facebook and their Website. There are links where consumers can ask, tell, or e-mail the OscarPRGirl and there is a new post almost every day. Because it is an image based blog, the writing is limited to captions or descriptions of the photos posted. Social media is another tool to help businesses to grow and I think it is brilliant that Oscar de la Renta is taking the opportunity by creating a PR personality and embracing social media.