Erika Bearman – OscarPRGirl

OscarPRGirl

@OscarPRGirl

I’ve been following @OscarPRGirl for awhile and living the life of Oscar de la Renta vicariously through its Instagram and Blog. I’m sure many of you (years back) were wondering ‘Who’s the woman behind @OscarPRGirl?’ Well, it has been answered that the woman herself is Erika Bearman, the SVP of Global Communications, for Oscar de la Renta. She started out doing social media for Oscar using Twitter and as a result of her ability to connect with the audience, @OscarPRGirl has become one of the most influential fashion social media accounts. At first, her identity was unknown, because she focused on talking about the brand Oscar de la Renta itself.

Because of the rapid growth of @OscarPRGirl Twitter followers, Erika decided to reveal herself and give more personalities on all social media platforms (Twitter, Instagram, Pinterest, Blog), we now can see her photos all over @OscarPRGirl social media platforms including her blog http://oscarprgirl.tumblr.com/ and she has become one of style icons.

I love the fact that high-fashion luxury brand like Oscar de la Renta really tries to engage with their customers. It is very refreshing to see personalities behind the brand on social media. The OscarPRGirl blog is one of the social platforms that I find very fresh and informative. The image based blog, consists of photos of celebrities who wear Oscar, red carpet moments, backstage situation during fashion week, behind the scenes of photo shoots, fashion show videos, Oscar dresses and accessories, inspirational quotes, and other Oscar de la Renta’s related posts. The blog really gives you the picture of what it’s like inside one of the most prestigious fashion houses.

The blog is a smart way to connect with their technology savvy consumers. Not to mention the Call To Action links to other Oscar de la Renta social media platforms such as Twitter, Pinterest, Instagram, Facebook and their Website. There are links where consumers can ask, tell, or e-mail the OscarPRGirl and there is a new post almost every day. Because it is an image based blog, the writing is limited to captions or descriptions of the photos posted. Social media is another tool to help businesses to grow and I think it is brilliant that Oscar de la Renta is taking the opportunity by creating a PR personality and embracing social media.

BluePrint Cleanse

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I know many of you are probably thinking that I’m crazy for doing a juice cleanse despite my obsession with food. Last year, I did a two-day cleanse from BluePrint Cleanse and now I want to step my game up to a three-day cleanse. My reason in doing a cleanse is just to restart my whole body and feel better about myself (and health).

Screen shot 2014-04-02 at 1.12.08 PM

BluePrint Cleanse has three types of cleanse we can choose from: Renovation, Foundation, and Excavation. As a beginner, I picked the three-day Renovation Cleanse; they say that it is for beginners so it is the safest for me (HA). It is my second day of cleanse as I type, I will blog my experience after this week. Stay tuned!

(Images: blueprintcleanse.com)

Why Women Talk More?

Do women really talk more than men?

Men love to think so. However, a study done by researchers at the University of Maryland School of Medicine supports the idea that women talk more than men. The research found that women’s brains have higher levels of a ‘language protein’. Not only that, one study found that average women speak 20,000 words a day and 7,000 words a day for the average men.

Since women do talk more, we sure have more opinions than men.

For thoughts, comments, or anything really, please e-mail me at connect.jga@gmail.com.

You’ve Got Mail

What is the first thing I do when I wake up? Other than getting excited to eat #oops, I check my mobile phone immediately to see if I get any new e-mails, Instagram likes, Path notifications, and text messages.

Did you know that the average person looks at their phone 150 times a day?? (source: Nielsen) To keep my sanity, I have a few e-mail accounts for different purposes – all Gmail of course. Consumers today, AKA all of us, want to be understood and respected (NOT asking too much at all…). Most of us check our e-mail on mobile devices and United States has the highest percentage (75%) of people that use E-mail on their mobile devices compared to other countries, according to the Nielsen mobile consumer research.

So I decided to check one of my e-mail accounts to see if I need some cleaning or not. And here we go… Saks Fifth Avenue, J.Crew, West Elm, and NYTimes are my committed senders. They send me e-mails every day without me realizing it!! Do I always open all of them? Of course not.  First of all, I have never shopped at West Elm (off and online). I happened to check their Web site one day and I may have given my e-mail. But for the rest, I decided to subscribe and I guess I am not allowed to be annoyed by their daily e-mails, especially NYTimes, it is important for us to know what is going on in the world – um YES.

Analyzing these e-mails, I think that these companies use strong and clear subject lines, which is great. For instance, Saks Fifth does a great job at that – very clear and to the point; and at the same time, makes me want to open the e-mail.

Saks Email

 

Saks shot

Once I open the e-mail, there is one big pretty image with a clear message, that takes me directly to their Web site if I click on it.

For other companies out there, please please please follow the E-mail best practices – it will be a WIN-WIN situation for you and your customers!

Not your average Dad.

You want to go out to eat on a Friday evening with friends in the Meatpacking area but you’re broke OR it’s Sunday afternoon, your sister and her date feel like having oysters in the Chelsea area, and ask you where to go?

You know you’re a foodie (read: perfectionist) when you take what you recommend to your friends seriously. Imagine recommending a restaurant to your friends who are taking their significant others out to dinner and the place/food ends up to be not as expected? You will be responsible for that and have secondhand embarrassment for whoever believe(d) you and your taste.

Forget googling ‘what is the place in Chelsea to have oysters on a Sunday afternoon with a date’; shiz just gets too complicated. The UrbanDaddy App (it is also called The Next Move) is here to help you keep your dignity (and friends).

image (1)WHAT: A concierge in your hand!

HOW: - Download UrbanDaddy on your iPhone/Android devices

- Turn the Location Services on (so they can stalk you down, just kidding)

- They have 4 options: Food & Drinks, HypeCycle, Perks, and ShortLists

- Click on one of them and start browsing!

For you foodies out there, go to the Food & Drinks section where we can select a day, time, neighborhood, what we want, who we’re with, cuisine, and atmosphere. There is also a map that shows the locations of the restaurants, so we know how far they are from where we are. Nom Nom Nom!

For those of you who want to be always under the radar, HypeCycle is where it’s at. This section is simple and straight-forward. The App tells us what places that are hot right now (the New Black), in its prime (EPIC), etc. According to UrbanDaddy, the current restaurant that is in its prime is Catch. If we want to know more about Catch, we can click details and it tells us the current net rating (from 0-100), venue details, and links to its menu and OpenTable to make reservations.

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Not to forget a good deal while enjoying the finer things in life, go on Perks, where it gives us access to discounts for almost everything (clothes, food, etc). $$$$

Last but not least, the Shortlists section, where the App gives us recommendations on where to go based on current condition. It was Wednesday night (midnight) when I went on Shortlists and it said ‘It’s late Wednesday night, and it’s freezing out. You need…’ and there were multiple options we can choose from. If we click on Late Night Burgers, the app will give us options on where to go for burgers at that time near our current location!!

This App is Weather.com, Yelp, OpenTable, and New York Magazine Restaurant Guide combinedGive it a try and let me know what you think!

Why Would You Care?

Here I am tracking my mobile activities for the past 2 days. But …Why would you care? You will figure that out after reading this post.

Sunday – Feb 9

10.00 AM: Wake up in the morning feeling like …..eggs & latte (not Diddy). Living in Chelsea gives you so many brunch options to choose from. Went on Yelp, typed in ‘brunch’, near current location, and boom. Decided to go to Le Grainne Café to have the amazing Oeuf Maison (poached egg on a goat cheese potato cake and ratatouille, oh yes I know) and a Latte. The food was so good I had to Instagram it:

Oeuf Maison

1.30 PM: Feeling bad for what I consumed this weekend, I felt the need to start my week right so I scheduled SoulCycle (http://soul-cycle.com) and SLT (MINDBODY App) classes. I really hope SoulCycle would come up with a Mobile App soon, that would make my life and other Soul Riders’ much easier!

MINDBODY

And for the rest of my Sunday, I browsed through New York Times, New York Magazine, and Instagram for snaps of New York Fashion Week.

Monday – Feb 10

10.30 AM: Got a reminder from MINDBODY App that I have SLT class at 4.30 PM today. Starting the week right!

3.30 PM: What should I have for dinner tonight? I’ve been craving Westville Market Sides; I will ask Julia to come with me after class. Where to brunch this Saturday? Bottomless brunch sounds good – or oh what about Friday night, no wait, that is Valentine’s Day, everything will be fully booked.

It is only the beginning of the week and here I am looking through OpenTable, Yelp, New York Magazine, TimeOut, and of course, Instagram (I follow many food-related accounts) to make all necessary reservations for this coming weekend. What to eat, where to eat, and who to eat with. We all know that these restaurants listed on New York Magazine ‘Where To Eat’ fill up really quick.  So better get those reservations made, or else.

4.00 PM: Tried making a reservation at Poco for brunch this Saturday, but sorry, not sorry. Not my luck. Maybe next time.

OpenTable

9.15 PM: I made it to Westville Chelsea! I ordered four market sides: artichoke hearts with parmesan, soy glazed tofu, brussels sprouts with honey Dijon, and lemon grilled asparagus with parmesan. And of course I didn’t forget to order the mulled wine; delicious and perfect for this weather. What a fine way to end my Monday night.

Mulled Wine

So.. Why would you care? Try tracking yourself! You’ll be surprised with how much you depend on a certain App, Web site, or feature on your mobile. Ciao!

The Man Repeller

Manrepeller

Who doesn’t blog these days? I feel like all girls and their moms do. (Well I didn’t until now..and my mother does not) I personally don’t have any particular blog that I follow religiously. However, this fashion blog called The Man Repeller is not like any other fashion blogs out there (I don’t have to tell you this, unless you live under a rock in New York City). The founder, Leandra Medine, who has a great style that is easy on the eyes (to us girls), realized that sometimes what we females think is stylish, may not be the case with the opposite gender. Therefore, she named her blog the man repeller. Maybe an urban dictionary is needed here.

Man repeller (noun): outfitting oneself in a sartorially offensive way that will result in repelling members of the opposite sex. Such garments include but are not limited to harem pants, boyfriend jeans, overalls (see: human repelling), shoulder pads, full length jumpsuits, jewelry that resembles violent weaponry and clogs.

Here’s The Man Repeller herself (manrepeller.com):

The blog talks about style, fashion, pop culture, beauty, and other female related topics. It is refreshing to read fashion related articles that have a sense of humor, because fashion does not have to be serious all the time. The blog also has a section where she shows all her latest Instagram posts (manstagram, as she calls it). For those repellers out there, I guarantee that you will love her (blog).